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Why Is This an NBA Blog? Because There Are No Fours
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“Our generation’s Bird, Parrish, and McHale?” asks waxandmilk.
Indubitably. (via @jeskeets)

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The Toronto Raptors got their name and logo due to the popularity of Jurassic Park in the theaters. Since the velociraptors were the stars of the film, the front office designed a dinosaur dribbling a basketball to show that Toronto would be a fierce new franchise in the East and seduce all these teenage dino-crazies to buy tickets.
Initially, there was an idea to revive the name of old Toronto team, the Huskies, but management realized that the logo would have to be similar to the Timberwolves one, so a national contest was called to set the name for a new franchise. The winning names in the contest were dominated by animal names and included the Hogs (Toronto is nicknamed Hogtown) and the Beavers, so the choice of Raptors actually wasn’t that bad after all.
The plan backfired, however, when Raptors rewarded us fans with a 21-61 season and the nickname “The Craptors” was soon adopted by critics. The logo didn’t help very much. Although it describes the name of the team well enough (and it’s not a Hog!), it doesn’t look very serious, nor does it really show the fighting spirit. It looks like something you could have had as a child — remember the dinosaur collection on your shelf? When you grew up, they started looking funny instead of scary and you gave them to a charity store without sparing them a second look.
There is also the alternate logo, the mixture of a basketball and a paw, which may have a little more substance to it, although it is way more simple. It still fits in the concept of connecting a Raptor to the sport of basketball but doesn’t have the comical taste of a main logo. And looks better on the jerseys.
Kat B writes on the Raptors and the NBA at large for Foot on the Line and blogs about the NFL at Heels in the Huddle. She also has a Jumpman tattoo.

The Toronto Raptors: A Steve Spielberg Joint.
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How do you mess up a wolf? It’s essentially a killer dog. I could find you probably 10,000 fifth graders with better murderous canine drawings on their Trapper Keepers than this Sherwood Forest landscape painting that the now-ousted Kevin McHale and company tried to pass off as a logo.
Ultimately, all you need to know about this thing is the description that Chris Creamer gave it on his website for identification purposes:
A wolf head next to a row of pine trees
Bill Simmons, who famously failed in his attempt to become Minnesota’s GM this summer, has a theory that every sports team should hire a VP of Common Sense whose sole role is to give a final sign-off on every decision before it’s made. It’s a solid concept, especially in this context. Because I’m pretty sure if you walked into the VPCS’ office and said “Just FYI, we’re going with The Wolf Head Next to a Row of Pine Trees for the new logo,” she would tell you that, no, you ought not do that.
Additional ridicule should be reserved for the fact that Minny’s relatively new alternate logo not only looks like it got it’s picture taken in front of the same JC Penny “Basketball Stars” photo backdrop as Emo Horse, but it also appears that the designer just downloaded the Amarok logo, opened it in Photoshop, hit “Edit –> Transform –> Flip Horizontal” and then took an early lunch.
Maybe it wasn’t just laziness though. I mean, I’m not a branding optimization consultancy expert, but I would think that half the point of having two logos is so that you can appeal to two different demographics. So this way, Minnesota captures both the Bob Ross fan demo with its main logo and the brazen thievery aficionado demo with the other. I’m pretty sure they don’t run in the same circles. I’ve been to the chat rooms.

Bob Ross called this landscape “Happy Trees and the Mad Dog.”
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(Photo by Glenn James/NBAE via Getty Images)
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