What in the hell does this logo have to do with nets?
I’m told that this is supposed to be a shield with a basketball passing through a red hoop — but there is no net on this hoop. Not even a chain one. Maybe the red hoop was supposed to express that the Nets are “in the red” financially and that’s why they’re trying to move from the meadows of New Jersey to the streets of Brooklyn. No wonder people don’t come to the IZOD Center. No wonder people don’t wear Nets paraphernalia. They don’t understand what the hell this has to do with the name of the team.
This looks more like a scene from outer space. It looks more like Saturn than it does anything to do with an actual net. It reminds me of Event Horizon. I feel like somewhere in the depths of that shield, Laurence Fishburne and Sam Neill are battling it out for control of the space ship. Or maybe this ring around the shield is more like a scene from the movie Contact. But whatever terrible movie this logo evokes in the minds of the confounded people who view it, the fact remains that this in no way reminds anybody of an actual net.
They should have stayed with the stupid little NJ logo that had a basketball-looking boil at the top of the J. At least that said something about the franchise/state of residence. This just has a hoop with no net and nothing signifying anything about the state of New Jersey.
A picture of a mall would have been much more apropos.
Zach Harper writes on the NBA for TalkHoops, Hardwood Paroxysm and Cowbell Kingdom. He also can be heard on The Weekly Fix podcast as well as The 8th Seed podcast. You may also know him from such BTPH collaborations as Talking Hoops with TalkHoops and that one epic White Men Can’t Jump quotathon. In his spare time, he occasionally takes a nap.
Whenever I think “turbl space movie,” I think “Sunshine.” After “Manos: The Hands of Fate” and “The Wicker Man” (2006), that’s the worst movie ever made. There’s no way the same guy directed “Trainspotting” and “28 Days Later…” I will never believe it.
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