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Mars Blackmon

The Top 50 NBA Commercials of All Time

by Jared Wade on April 12, 2010 at 1:28 am · 8 comments

mars blackmon

In the Spring of 2007, I was just a young pup in this NBA blogging world. Since then, I have accumulated literally dozens of readers and made untold tens of dollars writing about the NBA, but back then the only people reading this blog were me and Drop Dead Fred. (He didn’t even like it … I just spammed his Gmail account with links to my posts.)

Then, on April 4, 2007, I did a post called “The Top 50 NBA Commercials of All Time” that got linked to from Henry Abbott’s new ESPN version of TrueHoop and a cavalcade of other NBA blogs that probably don’t even exist anymore and, like, 40,000 people showed up. Since my previous high in any day was somewhere south of 4 unique users, it was pretty cool.

Unfortunately, within the year I switched hosting companies and perhaps-due-to-nonpayment (who remembers really?), I lost pretty much all my old content in the transfer. It seemed like a bummer at the time, but honestly the commercial thing and like three other posts were probably the only not completely terrible things I ever did. Still, losing stuff sucks.

HOWEVER, through the miracle of the a tech-smart friend of mine, I was recently able to recover some stuff. And so, mostly because I want to put it back in my archives, I’m re-posting it as it was originally posted verbatim in April, 2007. (Thus, forgive the omission of any spots from the last three years that warrant inclusion.)

Additionally, this may as well be the formal launch of “The NBA Commercial Project,” which will be an attempt to gather links to video for every NBA commercial ever made. We’ll start with just these 50 and build on that. And that’s where I’ll need your help. Head over there and drop links to videos in the comments.

Just do it (wocka, wocka, wocka).

Check the full, original Top 50 after the jump.

[click to continue…]

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It’s probably impossible to be objective about Chicago’s logo as purely an element of design.

The mythos and success of Michael Jordan combined with the fact that the bull imagery accompanied the creation and rise of what was perhaps the biggest global marketing personality of all time means that when I look at the the Bulls’ logo, I’m not just looking at a logo. I’m looking at six rings. I’m looking at Mars Blackmon. I’m looking at the Double Nickel. I’m looking at ProStars. I’m looking at the Flu Game. I’m looking at Wheaties. I’m looking at 63 in Boston Garden. I’m looking at the Dream Team.

I’m looking at the hangtime. I’m looking at the flying motion.

It might not be quite as iconic as the Jumpman logo in this regard, but looking at the Bulls logo is essentially looking at the coat of arms for basketball perfection — or at least the memory of basketball perfection that my adolescent and teenage mind created, which is what really matters in this case.

For me, even more than a decade removed from the MJ era, trying to see the Bulls’ logo as just a cartoon beast of burden is as difficult as trying to see a swastika as a sacred emblem of Navajo culture; intellectually, I know it’s just a symbol, but my brain attaches an emotional memory to it that clouds rational thought. (Although the connotation and physical reaction to the sight of the symbol is obviously very different.)

Still, the Bull is undeniably hardcore. You definitely don’t want this guy chasing you through Pamplona. And if you’re the matador unlucky enough to run into this dude in the ring, you might just wanna hang up your cape before this happens.

chicago bulls logo

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