Posts tagged as:

Flash

voltron

1. Creative Artists Agency Stands at Head of 2010 Free-Agent Class

In the back on my mind, I’ve secretly been hoping that there is indeed a backroom pact made by LeBron, Flash and Chris Bosh to take less money all sign with the same team to form a Super Franchise that would win the next six NBA tittles. It’s probably unlikely and no matter how much at least LeBron and Dwyane are guaranteed to make in endorsements, my cynicism can’t really allow me to expect two guys who could make close to $20 million per year to “settle” for closer to $10 million.

One thing — in addition to LeBron and Wade’s well-publicized friendship, the fact that all three played on the 2008 Redeem Team in Beijing and all three being signed to Nike — that does make a pie-in-the-sky Voltron-like reality still seem so possible, however, is Creative Artists Agency.

Here’s the background:

For 35 years, Creative Artists Agency has represented many of Hollywood’s top power brokers. Steven Spielberg. Tom Cruise. George Clooney. Will Smith. Tom Hanks. Brad Pitt. Julia Roberts. Nicole Kidman. Bruce Springsteen. The list goes on and on.

As you may have noticed, three of those names (Clooney, Pitt, Roberts) were among those who joined forces to enjoy the ensemble cast success of Ocean’s Eleven, Ocean’s Twelve and Ocean’s Thirteen, which combined to take in more than $1 billion in box office receipts worldwide.

I think you know where this is going:

James, Wade and Bosh, of course, are the names on the tongues of every NBA executive these days. All three will be free agents this summer, the headliners of what promises to be the deepest and most heralded free-agent class in league history. That all three are represented by the same agency only adds to the drama and intrigue. It stands to reason that CAA – an agency which wasn’t doing much sports business as recently as five years ago – will now have some influence on how the NBA’s power structure shifts for the future.

The piece goes on to discuss what happened when Tim Duncan and Grant Hill were both being repped by the same guy when they were free agents in 2000. Timmy has some interesting quotes as do several others.

2. Maybe the Dunk, Not Just the Dunk Contest, Is Losing Its Luster

Good stuff from Eric Freeman at The Baseline:

The excitement around Shannon Brown’s inclusion in the dunk contest arose from his several fantastic slams on bigger players this season, and his disappointing performance on Saturday shocked many. But the dunks that made Brown’s reputation have very little to do what happens in a dunk contest. In games, his throwdowns over and on defenders are about reorienting time and space to fit his needs. A contest dunk is about defying expectations of what can be done, but it also depends on near-limitless imagination from the dunker. To put it another way, in games, the dunking Brown is thrown into an ever-shrinking box with one small opening and told to crawl out of it. On Saturday, he had to define the dimensions of the box and throw every other competitor inside it. One task is fit for a human overcoming difficult obstacles — the other is about his transformation into godhood.

A lot of this has been said before, but he says it better than most with the conclusion essentially being: Minus trampolines, we’ve seen almost everything that can be done while dunking, and we’ve now seen it sooooo many times that it’s hard to make it exciting — both in a dunk contest and in a game.

3. Omri Casspi: The King of a Nation

Noam Schiller waxes prolific on my boy — and his Israeli compatriot — Omri Casspi.

Regardless of how Casspi’s career unravels from this point forward, he will always be the first one who made it. And all words and all the articles and all the TV pieces that have aired in the American media since that night late in June – and some of them are really really good – can’t even begin to describe the impact this has had in Israel. Kings games have become a matter of national importance – except nobody cares if they win or lose. David Thorpe’s rookie rankings are monitored on a weekly basis by every major sports website in the country. Tyreke Evans is on Casspi’s team, and is having one of the most impressive rookie seasons in recent memory, and yet if you watch a Kings game on an Israeli feed, the only thing you’ll hear the commentators saying is “WHY WON’T HE PASS?!”. Kevin Martin is public enemy number one, and this is for a country surrounded by people who want to kill us. New Casspi interviews and analysis pieces are published by the hour, and nobody is sick of it, because all they want is more and more information of how their promised son is doing in the scary outside world.

Good stuff. Go read the whole thing.

4. The Trade Value List: No. 40 to No. 1

This year’s Trade Value column from Bill Simmons. Speaks for itself. His Durant facts are particularly interesting. Not sure why he needs to continually scheme up new ways to not like Kobe though. Overall, it’s what you would expect from a Simmons NBA column and this was probably my favorite line:

The Zombies could absolutely win a title some day with Durant as their No. 1 and Westbrook as No. 3. They just need a No. 2. Not to be confused with the No. 2 that Clay Bennett took on Seattle.

It’s a must read, naturally.

5. The NBA in 3-D: Coming Soon to a Living Room Near You

The headline of this Brett Pollakoff piece pretty much explains itself. And more than likely, this stuff is probably already further along than you think.

The NBA has been recording events like the All-Star game and the Finals in 3-D since 2007, but until now, has only been able to showcase them in a movie theater setting. As with most new technologies, the obstacles to getting them to market are based in price, as well as the ability to get televisions capable of handling the broadcasts to market. Additionally, the glasses required to view the 3-D programming are expensive — currently estimated to cost around $100 per pair to produce.

Brett was able to watch a preview and was pretty impressed:

There was a demonstration of the 3-D technology at this event, where highlights from the 2009 All-Star weekend were shown on what looked like your standard HD screen of about 42 inches in size. If watching sports in HD is the equivalent of feeling like you’re viewing the proceedings through the window of a luxury suite in the arena, then seeing things in 3-D is like having a courtside seat.

They really did this just right: the 3-D isn’t at all gimmicky like what we’ve come to expect from movies, where everything possible is done to overuse the 3-D effect by having things needlessly appear to be flying out of the screen right into your face. Instead, the front of the screen is used as the beginning point for the action, and everything appears to go deeper into the television, with the depth of the experience being accented like never before. If they had players or the ball flying out at you it would detract from the actual game itself; the way they have seemed to decide to do things makes the technology the ultimate enhancement.

Let’s hope I don’t die before this happens.

lebron MVP 3D glasses

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All the News Fit to Six: December 7, 2009

by Jared Wade on December 7, 2009 at 7:26 am

Flash and Tyreke

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I’m officially out of superlatives for Dwyane Wade.

What can you say? He’s one of the best players to ever lace ‘em up, and his approach to the sport is the most enjoyable form of basketball I’ve ever watched. Sorry, Reggie, but much like my alcoholism, the fact that Flash is my favorite player of all time has been something I’ve been cognizant of for some time — just never admitted publicly.

But it’s true. I’ve never enjoyed watching a human play basketball more. Reggie’s “moments” are timestamps of my adolescence and early adulthood, and because he was not only my favorite player but played for my favorite team, his career will always be more special to me than any other player ever. And it’s not like I want to like Dwyane more than Reggie. I just do. How does Martin Landau term it in Rounders? “What choice? … Our destiny chooses us.”

So, yeah, Dwyane is my favorite player of all time.

I say all this not out of any need to psychoanalyze a public admission that would have seemed blasphemous to me as recently as 2005, but more so just as journalistic disclosure. At this point, it’s entirely possible that my affinity for Dwyane Wade the player has begun to cloud my objectivity about him. It’s possible that I watch him play in a mental state of confirmation bias, wherein I ignore the negative stuff he does on the court and over-inflate the importance and greatness of the, well, great stuff he does on the court.

Players are regularly viewed by different analysts under the spell of confirmation bias, with Allen Iverson being, as he all so often is, the best example. His supporters, a group that would include me, excuse his insanely low shooting-percentage years in Philadelphia while his critics rarely acknowledge his higher percentages during his time in Denver when he was for the first time playing with other capable scorers. As you may have noticed, it’s quite possible that, just in the way I wrote those previous two sentences, I probably cannot be completely objective about Allen Iverson the basketball player — let alone Allen Iverson the person.

But I digress. The point here was to discuss the Heat and how they beat the Wizards last night,* giving them their second win over their division rivals from DC this weak and giving Flash his second 40-point outing of the young season. (His first came perhaps not-so-coincidentally against Washington as well.)

* (Ed Note: I wrote this last week and forgot to post it. They lost three times since then and won once, but I feel the same way about the team. Carry on.)

With a 6-1 record thus far, Miami is definitely overachieving in the eyes of most. It’s early, of course, and numbers can still swing wildly in just one game so take this all with a grain of salt, but the Heat, as a team, are on or around the top of the leaderboard in several defensive categories, and Dwyane and Mario Chalmers are both again among the league leaders in steals. (Both are in the top fifteen currently and they finished second and fourth overall last year in steals per game, respectively.)

Again, it’s very early and plenty of 6-1 teams have turned into pumpkins well before the New Year even arrived. Regardless, I think this Miami team is going to be better than expected and I don’t even think it’s going to take Flash doing his Flash stuff every single game like it did last year for them to get the the 5th seed. A lot of this hinges upon JO and Q staying relatively healthy — and I’m a Pacers fan, so I know just how preposterous that sounds. But I think Michael Beasley is rather good, Chalmers is better than people think and Udonis Haslem is perhaps the most underrated player in the NBA.

More importantly, however, I think this is just a well-constructed squad where everyone has their roles. It’s puzzling how many teams allow their rosters to just glide through month after month, or even the whole season, without all the players knowing their roles. A lot of this is on some pretty bad coaches that for some reason have jobs in this Association. But a lot of it also falls on the players. Rebounders wanna be scorers. Slashers wanna be shooters. Shooters wanna be ball-handlers. And no one wants to be a defender.

In Miami, however, everyone not only has a role, but they all seem to both know and accept what these roles are. There is no confusion and, seemingly, everyone is one the same page. They revolve around an all-world player and do whatever else is needed to fill in. Willingly.

Let’’s try to define the roles of the key contributors:

Dwyane Wade – Captain. Beast. Leader. Superhero. The guy who you all know just what he’s capable of. And so do all his teammates — and they love him for it.

Michael Beasley – Sidekick. Robin to Batman. Scorer. Mr. Go Get Some Buckets. The guy the team wants doing things with the ball. The guy the team depends on to do things with the ball. And the guy the whole team is rooting for to succeed.

Jermaine O’Neal – Intimidator. Paint patroller. Jumpshooter. Occasionally reliable post presence. The guy who just wants to stay healthy and is willing to bang, board and block shots — presuming you also let him get some looks in the post and take his beloved fadeaway jumpers.

Quentin Richardson – Elder statesmen. Spot-up shooter. Willing defender. Post-up specialist. Lead-by-example rebounder. The guy who has been passed around the league so much it’s a joke at this point — but his jumpshot isn’t, nor is his defense.

Mario Chalmers – Floor general. Place-Setter. Ball pressurer. Mr. Do What Coach Says. The guy tasked with reining things in when Wade starts going one-on-one too much and making sure the post guys get their touches and Beasley stays engaged.

Udonis Haslem – The Rock. In a Hard Hat. Mr. Dependable. Mr. Lunch Pail. The guy who does the in-the-paint stuff that no one else, not even Jermaine, wants to do and gets no credit for it nationally — but certainly does inside that locker room.

Carlos Arroyo – The Empowered Bench Team Leader. The Feisty Point. The Little Guy With A Chip on His Shoulder. Mr. Run the Second Unit. The guy who for the first time in years is being told by his coach and teammates to “Do you. Get points. Dribble around. Create. We need you to be productive off the bench.”

Dequan Cook – Shooter. Three-point shooter. Spot-up Shooter. Mr. Seriously Don’t Do Anything Else But Shoot. The guy who comes in for a few minutes and makes a three or two. And then sits down. Quickly.

Joel Anthony – Big off The Bench. Shot-blocker. No More. No Less. Mr. Eat Some Minutes While The Starters Rest. The guy who needs to help out JO and Haslem against the bigger bodies in the League and provide dependable, if mediocre, bench help.

Is this cast enough to scare the Easter Conference powers even if they all somehow stay healthy? Probably not.

It’s hard to believe in this lineup, no matter how well they know their roles. They are good defensively, but not great. They are fairly weak offensively, even if Flash is utterly unstoppable.

Still, watching a team constructed like this is nice. Personally, I just watch the Heat to marvel at Flash. Seeing all these other guys embrace their minor roles next to one another is just gravy.

It’s pretty rare to see these days, too.

Even on a team like Boston where KG, Pierce, Rondo and Ray should be the unassailable leaders, I can’t help but feel that, at least in the past, guys like Big Baby and Eddie House wish they had a larger role. They come into the game and play well, so it doesn’t affect the team, but there has been an air of begrudging-ality (it’s a word) to their whole time there. I would watch Big Baby play against the Bulls and the Magic last year and he seemed like he was half-fueled by a “See…Told yall KG shouldn’t get so many minutes” vibe. That’s not a bad thing. But it isn’t exactly knowing your role either. And I think some of that obviously exists in Rondo, too, given his general demeanor and foolish willingness to compare himself to Chris Paul.

Similarly, it’s hard to not get the feeling when you’re watching the Lakers that Andrew Bynum he deserves a larger role and more attention for his talent. Amar’e and Shawn Marion gave that vibe throughout Seven Seconds or Less, which was only the most Marxist distribution of statistical wealth I’ve watched first hand in the NBA and a team that barely even used its bench. At times, Nate Robinson rolls like this. A young Ben Gordon in Chicago could be the poster child for this concept. Brendon Haywood. Stephen Jackson. Jason Terry. Jamal Crawford. I enjoy all of those guys, actually, but they have in the past seemed disappointed with how they are being used.

Like I said, I’m not judging any of these guys who, to an outsider, seem to want a bigger role. I like these types of guys, by and large. I became a Reggie Miller fan mostly because he was so obviously an asshole, even through my TV set when I was 12, and because he so obviously walked around like “MJ aint shit.” So, I’m not saying any players who carry this attitude should fall back or that their teams are hurt in any way by their approach — many of them probably help fuel their teams.

I’m just saying that that type of dynamic doesn’t seem to exist in Miami — at least not right now.

And I really enjoy watching that.

Just like Flash.

Dwyane Wade My House Miami

Sorry, Reggie. Had to end some day. Still luv ya.

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In Praise of Audio Posterization

by Jared Wade on November 9, 2009 at 2:21 pm

Everyone loves a great highlight. Dunks, dimes, blocks … They all good.

But as good as they are in a standalone highlight reel or YouTube clip, they are 1000x better live during a game. It’s one of the things that makes basketball, and particularly the NBA, so amazing to watch no matter whether it’s Game 4 of the Finals or a random Hawks/Mavs game in December. At any given moment, something completely out of the blue and unreal might happen.

For instance, I was watching the Heat play recently, as I’m wont to do given my unchartable affinity for Dwyane Wade, and I saw this amazing behind-the-back dribble to split a double team plus an acrobatic layup finish thrown in for good measure. (It’s number two on this Plays of the Week video. It’s at the 1:57 mark and definitely worth your time).

This one brief moment in time (not to mention Dwight’s insane block, which is number four on that countdown) was insane. It’s things like this that make me wonder how anyone can ever watch NCAA basketball aside from the awesomeness that is March Madness. I mean, I try to watch. I went to St. John’s University and try to at least watch a little Big East. And when I’m at work and find out that Duke/Carolina is on that night, I get all pumped up to watch it when I get home.

Then I actually get home and see that there is a Nuggets/Jazz game on, and I’m like “Duke/Carolina will play again later in the year, right?” Because as much as the Tobacco Road thing is cool from a historic rivalry and huge intensity standpoint, there will definitely be multiple things done by Carmelo and Deron in a random Denver/Utah game that make anything that happens in a UNC game look like the basketball equivalent of tee-ball.

But I digress. Getting back to the original point, half of what makes these three or four other-worldly moments per NBA game so amazing is the spontaneity and the holy-poop-that-came-out-of-nowhere factor. And not only are you the fan caught off guard, but so are the defenders, the fans in the arena, the announcers and — oftentimes — the player himself. (Ricky Davis’ borderline leapfrog of Steve Nash is probably the coolest, organic, “what did I just do?” reaction, whereas The Reignman Point, which is number one here, is probably the best “I just did that? You’re damn right I just did that” reaction.)

And it is those times when announcers are caught off guard that I want to praise specifically right now. It’s always been a hobby of mine to pick apart the mundane, over-obvious, old-man-non-humorous and outright incorrect things said by in-game announcers. They are, by and large, pretty poor, and even though I fully realize that it’s a job that is very hard to do well, I more fully realize that it’s really easy and fun to mock those who do it.

But on rare* instances, announcers say something great. And on even rarer instances, these amazing audio moments are unexpectedly forever ingrained in video form by a forthcoming highlight. I’m not talking about the “spec-TAC-u-lar move” or “OOOOOooooooh, MAN … Hell-o” reactions to great plays. I’m talking about the things that are just being said nonchalantly and then oh-so-rudely interrupted by a moment that stops time.

There aren’t a lot of good examples for me to throw out there off the top of my head. But there has been a handful of great ones of the past few years that I remember really enjoying. None, however, likely compares to this “audio posterization” of the unnamed, yet clearly-being-discussed Hasheem Thabeet.

As you’ll see in the video below, Rudy Gay utterly baptizes Al Thornton with a baseline jam. Good stuff, Rudy. Well done. But as he is doing it, you will also hear Clippers announcer Ralph Lawler discussing this year’s coveted number two overall draft pick and saying “…Dikembe Mutombo. But a lot of people think he’s more likely to be the next DeSagana Diop.”

OOOOOooooohhhhh, Man. Hell-o. That has to hurt. How’s your pride feel, Thabeet? (video via Hardwood Paroxysm)

And now we will now forever have this audio posterization courtesy of Rudy and Lawler that will can replay endlessly eight years from now when Hasheem is on his fourth team and playing 15 minutes per night.

And that will be funny.

In the meantime, let’s keep a look out for future — or past — audio posterizations that you come across. Everyone enjoys them, so if you find one, come back here and drop them in the comments. Or at least email me the link.

* Marv, Clyde Frazier and Jeff Van Gundy excluded

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The Miami Heat have created a great brand through 21 years of mostly successful on-court performance, a rotating cast of memorable players and — perhaps most of all — a logo, color scheme and overall style that have nearly made me forget just how dumb their name is. Fortunately, there are plenty of horrible tattoos out there walking around that help remind me to “Never Forget.”

Still, from Rony Seikaly and Glen Rice toiling away in obscurity to Timmy and Zo making waves in the East to Flash and Shaq bringing home the Larry O’Brien trophy, the franchise has enjoyed a nice linear arc of success. And the team’s entire style, along with its logo, has transformed from expansion fly to champion iconic. For a team that once retired Michael Jordan’s “23″ in its rafters, today, the only jersey you’re going to see on South Beach is a Dwyane Wade — or maybe a Rudy Gay.

Looking past any of that, juxtaposed against other NBA teams that use basketballs in their logos (looking squarely at you, Clipps and Nets), the Heat have laid out blueprint plans for how any expansion franchise in sports should create and manage its logo:

Step 1: Create a logo that relates to your name. (Disclaimer: If you’re name is “The Thunder,” change name before beginning logo process.)

Step 2: Make your logo simple, sticking to the script of what has worked historically while also — and this is where most teams go astray — adding a singular, unique element that sets you apart.

Step 3: Don’t use more than three colors — or four if completely necessary and you can give a legitimate, well-articulated reason for it.

Step 4: Don’t use ephemeral color combinations, lettering or design principles that will be dated in a decade. The last thing you want is to wind up like the Spurs, who abandoned their timeless silver-and-black logo in favor of colors representative of an interior design fad during the South West population boom, only to later realize that, yeah, don’t do that. Not so coincidentally, the Spurs have reverted back to their original look. See also: 76ers, Philadelphia; Pistons, Detroit. (And, yes, I realize that the Heat’s lettering might start to look dated within the next decade — although not necessarily. Regardless, they should be able to launch a preemptive, minor redesign that will avert looking like an early-90s relic if necessary.)

Step 5: If after a few years you determine that the logo is not perfect, tweak it a little provided you first determine that the logo is worth preserving. This is always the ideal way of changing things. Never change just for change’s sake. Worse still is changing for marketing sake or to create a new revenue stream. Fans have and want to maintain a connection to the past and even if it’s only five or six years, a change will be jarring and ultimately unfortunate. Still, be honest with yourselves. If the logo needs aborting, don’t hesitate — kick that bitch down the stairs.

Step 6: Once you have a good look, remember the best part of Jay-Z’s Blueprint and apply it to your franchise: Never Change.

What up to my Miami and St. Thomas connects.

miami heat logo

If Hov don’t sign LeBron, him and Flash gonna get paper longer than Pippen’s arms.

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The NBA’s Chex Mix Renaissance

by Jared Wade on June 21, 2009 at 4:24 pm

chex-mix1

Yet another NBA season is complete and the Los Angeles Lakers proved kings of the mountain. Congratulations and coronations are certainly in order for the team and its King of Kings Kobe Bryant, but, to me, the best part of the 2008-09 season was watching how immense the actual mountain itself has become. The depth of talent across the League and the new generation’s approach to the game is as refreshing as it is impressive, and a new Golden Age of the NBA now seems imminent.

Depending on your individual outlook, the Association’s renaissance began anywhere from two to six years ago, but after yet another great season, there is no denying the fact that the NBA is in a better place now than it has been at any time since MJ stuck that iconic pull-back jumper over Bryon Russell in 1998. Kobe is unquestionably among the all-time elite. LeBron is Haley’s Comet. Chris Paul is the best point guard since Magic. Dwyane is a combination of relentless and universally appealing that we haven’t seen since Jordan. Dwight is an athlete rivaled only by cartoon characters. Duncan is a sage old man. KG is a warrior hoping for one last battle. And dozens of other All-Star caliber players are putting on spectacular shows across the League every night of the season.

Much larger than any individual’s effect on the NBA, however, is that the fact that, not only do these future legends play the game the right way, but the concept that the only style of basketball that can win is team basketball is again paramount. The Jordan Era mythos that great individual players can will their teams to victory has evaporated. Whether that revelation came before LeBron’s highly favored Cavs lost in the Eastern Conference Finals a few weeks ago or back when Kobe’s 35 ppg average earned him little more than awe and a first-round Playoff exit is irrelevant; all that matters now is that every competent GM and, more importantly, every competent fan now knows that no team can contend for a title without a solid four- or five-player nucleus that knows how to play together — and is willing to do so. The days of getting excited when a franchise pairs a few mercurial mercenaries and just rolls the ball out on the court hoping for the best are over. If your team is serious about competing for a title you need a core of talented players who complement each other like Kobe, Pau, Lamar and Ariza just did for the past two months. You need KG, Pierce and Ray Allen. You need Dwight, Hedo and Rashard. You need Carmelo, Chauncey, Nene and KMart. And you need them all on the same page with a focused agenda on winning.

The successful teams in 2009 were built around depth, defense and details. There are very few players remaining on the elite teams in the League who ever seem to put their personal play above the team’s mission. The players who now matter in the League — almost to a man — have learned from the Ghosts of Failure’s past like Stephon Marbury, Steve Francis and Antoine Walker. The other teams and other players in the NBA have gotten too good to beat any of them by going two on five. An indifferent, lethargic tandem of Baron Davis and Zach Randolph can’t even get you 20 wins in this League anymore. And after a decade of watching half the teams in the NBA flounder directly after making high-profile acquisitions — as the 2009 Clippers just did — we now have a League where the Los Angeles junior varsity club is the exception as opposed to the rule.

In many ways, the current Clipper incarnation is like Frito Lay’s failed attempt at putting together a party mix. (Bear with me; I’m not even high.)

I still remember the first time I saw a bag of Frito’s new product “Munchies” when it first came out a few years back. Four of the company’s flagship chips were together in a single bag: Doritos, Cheetos, Rold Gold pretzels and Sun Chips. As a college student who adored three of the four (does anyone really like Cheetos?), this seemed like the best idea in culinary history. (Yes, I considered this cuisine.) Why hadn’t they thought of this sooner?

I eagerly opened the bag and dug in, pulling out a Dorito. Since it was a Dorito — the best chip in the history of chip-makingkind — it was excellent. Next, I grabbed a handful that included a few of the others. Even though each one is a little too big to allow you to shovel multiple pieces into your mouth at once, it’s hard to be disappointed when you can follow up a Sun Chip with a Rold Gold pretzel. It wasn’t long before the whole bag was gone. A handful here and then a handful there gets you through an 8-ounce bag pretty quickly.

But the more I ate, the less impressed I became. Ultimately, these chips didn’t go together. It was just two really cheesy chips and two really bland chips. So between everything having the same tongue-numbing, fake cheese flavor and the fact that they’re all too big to pop three or four pieces into your mouth at once anyway, it was just like eating four different things in an arbitrary order. It wasn’t a party “mix,” but merely a collection of pretty good chips.

If we’re going to compare players to chips (and don’t worry, folks, we are about to) Baron Davis is the Dorito. Both are universally beloved and both have inimitable flavor, but, deep down, you know neither is good for you. Marcus Camby is the pretzel: simple, reliable and underrated. Zach Randolph is the Cheeto; like the chip’s cheese, Zebo’s 20/10 is clearly artificial. Still, like the fond memories we all have of the Chester Cheetah cartoon, Zach’s steady post moves create a ruse that makes you think he’s a throwback low-post scorer who will exceed your initial aversion. Al Thornton is the Sun Chip: solid, yet ultimately nondescript and bland.

Just like Frito’s failed attempt at a party mix (I hope the irony of the name “Munchies” isn’t lost on anyone), these guys do not fit together. They’re just a mismatched group of guys with individual strengths.

The 2009 Magic and the 2004 Pistons, on the other hand, were built like Chex Mix.

Neither team had a flashy superstar whose job it is to “take over” a game. Individually, none of Rasheed, Chauncey, Rip, Tayshaun or Ben Wallace stand out as superstars. The fact that they could not only upset the 2004 Lakers but get to another Finals and make it to six straight Eastern Conference Finals without an alpha-dog seemed preposterous when compared with any other NBA champion since the 1979 Supersonics. Who did these guys think they were? You needed at least one Hall of Famer to run the show or, better still, a dynamic duo.

Much like surprising, enduring appeal of Chex Mix, it turns out that putting together five or six reliable, if unspectacular, players who complement each other’s contributions perfectly might be all you need to do to create a winning combination.

Everyone has always liked Chex, just as they always liked Rasheed Wallace, but no one really thought you could make a great snack out of it — just like no one thought you could win a championship if Sheed was your best player. Rip is as solid as a mini-bread stick, but no one is really getting too excited about either one. And as with a rye chip, no one even knew they liked Chauncey Billups or Ben Wallace — but it turns out all three were great. Throw in a few well-considered spices (Larry Brown, Tay, Memo Okur) and you have the making of one of the more underrated yet universally appealing and highly successful combinations that the world has ever seen.

For years, most teams spent all their energy looking for Doritos. Like Michael and Scottie, it was presumed that any team could contend for a title if it just added some Rold Golds to a bag of Doritos and tossed in whatever other filler it could find. But that paradigm has shifted. No longer does anyone expect a single world-class contributor and one complementary piece to seamlessly mesh together into a winning mix.

The Post-Jordan Era, during which the landscape was dominated by temperamental “stars” whose varying commitment to playing basketball properly left even supposedly good teams running rudderless, is over. With a team focused on two highly paid players, all it took was one sensitive ego or one guy with a limited understanding of how to execute consistently and the whole thing became mediocre at best — or a five-year train wreck at worst. Of course, similar situations still arose this season (see the “Munchies” Clippers) and this will always go on to some degree, but, for the most part, even struggling teams like the Knicks, Wolves and Kings were derailed more so by their talent deficiencies than anything else. And a team like Miami showed that banding together behind an unselfish leader and sticking to a unified concept can allow even a very flawed team to overachieve.

Sure, expansion has led to a more watered-down NBA than the one that existed in the 1980s. We may never see powerhouse teams with as potent starting lineups as the Celtics had with DJ, Danny Ainge, Bird, McHale and Parish or the Lakers rolled out with Magic, Byron Scott, Big Game James, AC Green and Kareem. But teams today, even the middling ones, are mostly back to at least trying to build their foundations around the right combination of players playing good basketball again. The Pacers and the Nets aren’t setting any worlds on fire, but they also haven’t been hijacked by players who take the court just trying to look good first and win second. And Portland, through some astute talent recognition and acquisition, has set itself up to follow the Orlando and Detroit model.

Ultimately, it is unlikely that any of Brandon Roy, Danny Granger or Devin Harris will win an NBA MVP. None of them are Doritos. But their GMs and coaches seem to be fine with that. They seem content to build around these guys and bring in other complementary contributors, who while maybe unable to generate a ton of excitement on paper, will come together well enough to get the job done.

Can it work as well for these middling teams of today as it did for the 2004 Pistons and the 2009 Magic? Who knows. It’s difficult to see any team that doesn’t have LeBron, Kobe, Dwyane, Dwight, KG, Duncan or Melo winning a title in the next several years; ultimately, Doritos will always be the best chip.

But last season, we saw Brandon Roy drop 50 in a game and hit a miraculous walk-off three. We saw Danny Granger make nearly as many game-winning shots as his former teammate who donned number #31. We saw Devin Harris become unstoppable with a full head of steam and learn to pump ice through his veins in the clutch.

Sure, it seems unlikely that teams built around guys like this could make a run at the title. Then again, it will certainly be more enjoyable to see teams try a new strategy. And, who knows, I never thought an unmemorable cereal could be the foundation of one of the best snack foods of all time either.

Magic Chex Mix

(Photo by Chris Graythen/Getty Images)

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