The NBA Blog that Would Rather Look Good and Lose
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Here we have Steve Nash rocking out for another Vitamin Water spot. This one certainly doesn’t match his earlier, genius Vitamin Water work, and the whole “Most Interesting Man in the World” parodies are a little played out, but the Canadian tuxedo showing up here makes it at least worth your 45 seconds.
Unless of course you’re an obstetrician. If so, seriously, go deliver the baby first. (video via @GoWhereHipHop)
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It’s pretty tough to get overly excited about any other promotions on the heels of the Steve Nash Vitamin Water brilliance. But both Business LeBron’s extended, Ladies Man-esque wooing of the well-breasted front lady of the Pussycat Dolls with his newest sneaker and Shaq’s Twister adventures on ESPN’s NBA RV are worth a watch.
“You got me smilin’. I don’t smile. You got me changing my expression. I don’t express.” (via Hooped Up)
Then we’ve got Shaq playing Twister, which has a little more of a back-story. According to ESPN, this one was “unscripted and off the cuff. We simply had Shaq play Twister in a confined space and recorded what happened.” And if you go to their site, there will be more of these throughout the year with other players and anchors.
Here’s the full run-down.
In this 2nd year of the campaign, 7 new TV spots will focus on weird, funny, memorable moments with our ESPN anchors and the NBA’s best together, on the road, in the RV.
In addition, over 30 unique web videos were created to actually give fans a seat in the RV. To make the videos, we mounted tiny “lipstick” cameras inside the RV, loaded it up with all-stars and anchors, and kept the cameras rolling for three days straight. From Shaq playing solo Twister, to D-Wade singing, the videos give fans access to a side of these players and anchors they’ve never seen, and act as a video journal of the best moments on the road.
New videos will be released as the season progresses and the RV travels to different ESPN telecasts. All the videos will eventually be hosted on espn.com/yourNBAdestination. On espn.com/yourNBAdestination, fans can follow along and interact with the RV road trip all season long — plus be reminded of games via an interactive map that plots the course of the RV in real time.
And here’s Wilt Chamberneezy busting his head playing solo-Twister.
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Steve Nash is now “The Spokesman” for Vitamin Water. Here are his three, new, tremendous TV spots. (via Dime)
“It’s panache. It’s a no-brainer.”
“I’m just like you. But ten times better.”
“It’s important not to waste your time.”
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