Mourning Gifted Unlimited

When I revisited The 50 Greatest NBA Commercials of All Time, I ranked the Gang Starr-scored Nike commercial with Darius and Q-Rich at #27. But today, after the untimely passing of a musical giant, it’s definitely #1.

If you’re not familiar with Guru and Gang Starr, become so. Pick up Step in the Arena. Buy Moment of Truth. Download Daily Operation illegally if you have to. The rhyme style is elevated. The style of beats is elevated. But it’s still Guru and Premier — the two men that, together, became the best to ever do it.

You will be missed, Guru.

UPDATE: Listen to this.