As some of you know, I enjoy this whole Twitter fad these whipper snappers are always talking about. For general NBA stuff, I tweet under @BothTeamsPlayed and I also do a lot of in-game commenting on my Pacers under @8pts9secs. (I also cover Indy over at 8 Points, 9 Seconds, if you weren’t aware.)
But it’s not just me. The entire NBA world has embraced the micro-blogging social media site as much as any other community I can imagine. Media folks like @russbengston, @StackMack and @RobMahoney drop knowledge during games. Players like @KevinDurant35, @AndrewMBogut and @OneandonlyCP3 talk with fans constantly.
All in all, it’s pretty great.
And it seems like at least one NBA player has found a way to make money off of it. I’m not sure exactly what the consensus is on the the kosher-ness of doing this, but Jon Brockman (@MrJonBrockman), a rookie reserve with the Sacramento Kings, is reportedly getting paid to send out corporate-sponsored tweets from his account, according to Business Insider.
Jon Brockman of the Sacramento Kings has 319,195 followers on Twitter. Tweeting “Has anyone seen the new Volvo C30? There are tons of features on this thing! Check it out…http://spn.tw/5q81 #ad” earns him around $411, SponsoredTweets.com reports.
$411 per tweet isn’t all that much. But it is roughly $411 more than I make per tweet.
As for whether or not celebrities should be doing this (Kim Kardashian reportedly makes $10,000 per tweet and Soulja Boy may make something similar), I don’t really care.
It’s obviously a little disingenuous, but none more so than doing a “corny”commercial for PowerBar, Samsung or Taco Bell. (What up, Lamar Odom. Nice shirt.)
Can’t knock the hustle, ya know.
UPDATE: Forgot to mention that Lamar’s wife, Khloe Kardashian, reportedly makes $1,359 per sponsored tweet. Here’s a full list of other “celebrities” tweeting for dollars.)
Now … did he really enjoy the cake or is he just saying he did cause the cake shop paid him? I mean, I’m guessing he likes cake regardless cause who doesn’t like cake? But you know what I’m saying.