I don’t actually believe there are cool sports logos. The best ones are irrelevant. The worst ones look like they were drawn by a depressed, potentially violent, artistically incapable six-year-old. But, as far as logos go, the Spurs have done alright.
Some claim that using the spur to form the “u” is awkward and uninventive. But when I look at that spur, I don’t see the uninspired labor of a marketing intern: I see a thoughtful statement on the relationship between mimetic rationality, semiotics and sport.
And let’s be honest: they’re helped out by the fact that, no matter how you combine them, black and white can only look so tacky.
Personally, I much preferred our fiesta colors logo. The Alamodome used to look like the color fairy took a giant shit at halfcourt. It captured the kind of brazen campiness that was only possible during the 90s.
Remember that one All-Star Game in the Alamodome during the heydey of the Spurs fiesta-colors era where they wore those hideous uniforms with the peppers on them? That was awesome.