The NBA Logo Ranking Project:
#24 – Orlando Magic

Add one part basketball, one part glitter, one part male ejaculate and you’ve got the Orlando Magic logo. It looks like sperm. Seriously.

While we are at it, is there anything “magical” about it? I understand that the logo is supposed to be related to the Magic Kingdom at Disney World in Florida but, I repeat, where is the “magic” or any obvious link to Disney World? Are we to assume that the magic is in the stars trailing the basketball? Since when do stars equal magic? If you look at Orlando’s original logo, the organization kept the stars. And when they “changed” it, where was the change? It stayed basically the same except that the word Orlando is now atop the word Magic.

If you look at the Wizards’ logo, it is much more magical. Hey Orlando front office, try mixing in a wand, a top hat or even a deck of cards — anything would be more fitting than stars. Come on.

Let’s make it more appropriate.

I am going to throw out an idea for a redesign of Orlando’s logo and a name change. I suggest the Magic organization pay homage to the greatest magicians of all time. Doug Henning, David Copperfield and Penn and Teller could all be considered. But one magician stands head and shoulders above the rest: George Oscar Bluth aka GOB.

Who else can make yachts “disappear,” work with bow-tied seals, moonwalk while biting down on a knife and fill you with wonder as to where lighter fluid comes from? To him, a magic trick is no laughing matter — nor should it even be considered a trick at all, as he once informed his brother. “Illusion, Michael. A trick is something a whore does for money … or candy.”

With that being said, I present to you the new look Orlando logo and name. Finally a logo capturing the essence of magic and guaranteed to strike fear in opponents.

Ladies and gentlemen, your Orlando Illusions.

Jeff Garcia is a New York-based lawyer/blogger/podcaster who writes for Project Spurs and c0-hosts the Spurscast podcast along with Michael De Leon, who created the below graphic. In his spare time, Jeff enjoys quoting a puppet named Franklin and praying that Manu Ginobli’s ankle holds up for another 100-game season.


Stars representing magic? There’s not a lot of logic to it. It’s kind of like on a boat with “Women and children first.”

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#24 – Orlando Magic”

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