How do you mess up a wolf? It’s essentially a killer dog. I could find you probably 10,000 fifth graders with better murderous canine drawings on their Trapper Keepers than this Sherwood Forest landscape painting that the now-ousted Kevin McHale and company tried to pass off as a logo.
Ultimately, all you need to know about this thing is the description that Chris Creamer gave it on his website for identification purposes:
A wolf head next to a row of pine trees
Bill Simmons, who famously failed in his attempt to become Minnesota’s GM this summer, has a theory that every sports team should hire a VP of Common Sense whose sole role is to give a final sign-off on every decision before it’s made. It’s a solid concept, especially in this context. Because I’m pretty sure if you walked into the VPCS’ office and said “Just FYI, we’re going with The Wolf Head Next to a Row of Pine Trees for the new logo,” she would tell you that, no, you ought not do that.
Additional ridicule should be reserved for the fact that Minny’s relatively new alternate logo not only looks like it got it’s picture taken in front of the same JC Penny “Basketball Stars” photo backdrop as Emo Horse, but it also appears that the designer just downloaded the Amarok logo, opened it in Photoshop, hit “Edit –> Transform –> Flip Horizontal” and then took an early lunch.
Maybe it wasn’t just laziness though. I mean, I’m not a branding optimization consultancy expert, but I would think that half the point of having two logos is so that you can appeal to two different demographics. So this way, Minnesota captures both the Bob Ross fan demo with its main logo and the brazen thievery aficionado demo with the other. I’m pretty sure they don’t run in the same circles. I’ve been to the chat rooms.
Bob Ross called this landscape “Happy Trees and the Mad Dog.”