It’s pretty hard to believe that Washington is serious about this logo. It must be an internal practical joke that a group of underpaid designers pulled on the front office somehow. This wizard looks like the pitchman for a 1980s kids cereal. And I’m not talking about some boss character like Frankenberry or Captain Crunch. I’m talking about some generic Honeycomb knockoff cartoon that wasn’t even shilling cereal in a box. This wizard looks like someone who would be on the front of that plastic bag brand on bottom shelf waiting for your mother to come buy. Because she was poor.
This has to be the most half-assed logo in all of professional sports. I have to believe that if someone in creative showed up to a Canadian Football League team CEO’s desk with this image mocked up as a candidate for the Winnepeg Wizards new logo and said “Whaddya think?” the guy would spit in his eye.
Then the designer would be all, “Wait, wait. Hold on just one minute, sir. Maybe you didn’t notice the clever way I incorporated the W — you know, like ‘W’ for ‘wizard’ — into the guy’s torso by giving him a long white beard. It’s sorta like the subtle arrow in the FedEx logo. Pretty cool, right? Also, did you see that he’s both holding a basketball and jumping over a crescent moon that has basketball laces on it for some reason? Plus, he’s holding a mine from minesweeper in his other hand. I’m really talented, I know.”
Then the designer would get fired.
And that’s Canada.
The logo representing our nation’s capital will be coming soon to a Piggly Wiggly near you.